Water Technology ® www.watertechonline.com November
2005
On the Road Again
From Routing To Fuel Effeciency, Post-Hurricane
Lessons for POU and Bottled Water Dealers
By Lorraine Keating
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Since the
catastrophic aftermath of Hurricane Katrina in September, fuel efficiency is
again an issue of public debate in the United States.
Even now, more
than two months after the tragedy, every bottled water and
point-of-use/point-of-entry (POU/POE) treatment company is likely experiencing
some increased costs related to increased fuel costs.
The goal for dealership
owners/operators
during this time
is to implement fuel-saving steps in the effort to become more cost-efficient.
Routing and
scheduling efficiency is especially crucial in keeping fuel expenses down.
The right
routing software solution, integrated with handheld and survey options, a solid
GIS module, a flexible customer base, and a well-trained staff are the
necessary ingredients to maintain a fuel-efficient routing process for POU and
bottled water businesses.
It enables water
delivery and treatment
companies to
grow even when gas prices are up and hurricanes seem to gain in strength and
frequency.
Here are 10 top
tips for achieving optimum routing efficiency:
Tip 1:
Review the
routing process.
Start by
reviewing your software routing solution. Is your software solution in the
office and on the road capable of increasing the density of your routes,
rerouting for efficiency each day with mapped directions and dealing more
efficiently with off-route and emergency stops?
Additional
software features like mobile devices can lift the software to another level
and, with fuel prices still at an alltime high, there’s no time like the
present to consider re-investing in a new routing solution.
Mobilization of
both sales and route drivers doubles the gain. Salespeople may be routed with
mobiles to concentrate on increasing sales in less-dense routes.
Review how many
more stops each driver will be able to make if customers are densely located.
It is also
important to understand how much fuel can be saved if a driver covers a smaller
area with more stops per day.
Whatever your
situation, it is highly recommended that you take the time and evaluate the
status quo of your routing process.
Tip 2:
Consider
redesigning routes with a mapping (GIS) program.
Dealerships
should also take a look at the advantages of software products that map the
daily routes. GIS mapping
solutions cost
from $400 to $15,000 and, regardless of price, a solid mapping solution adds a
tremendous benefit to your company.
Most route sales
companies are structured so that the route salespeople “own” their routes and
do not encroach upon each others customers. Time appointments and emergencies
must also be factored in, making mapping programs ideal for POU or bottled
water businesses.
The stops for
the day are passed to the mapping software where they are visually displayed on
a map in an optimized
stop-sequence
priority.
As would be
expected, the level of detail with mapping software varies with price. For
example, some GIS software optimizes exclusively on the basis of distance from
the depot to the depot per driver.
More expensive
and sophisticated software considers the construction, the size of the truck,
time appointments and various other “specialties” in deciding the optimum route.
Once the mapping
program has arranged the stop sequences for each driver, the routing software
prepares the mobiles of each driver in accordance with the optimized routes.
When gas is
expensive, every mile counts and every bit of optimization is a value.
Tip 3:
Reevaluate
customer schedules.
Another
fuel-efficient strategy requires that a route manager reevaluate customers’
perceived versus real need in light of the established routes and schedules.
For instance, a
customer asks to receive their bottled water delivery on Tuesday afternoon but
the driver of this
particular route
is scheduled for another delivery in the area at 11 a.m. Without any changes in
the schedule, the driver has to make an extra loop to service the customer in
the afternoon.
With an
efficient system in place, the conflict may have several solutions that are
fuel-conserving:
• A mapping
program can quickly reroute the stops with the time preference considered.
• Perhaps the
first customer has no time preference and can be moved to another time slot. A
phone call can quickly resolve this inefficiency.
• There may be a
“hot spot” driver who can serve as a spare driver to cover the emergencies.
• It is also
possible that a person calling may not be “out of water” and are willing to
wait for a day or two.
Some dealerships
respond to all call-in customers as if they were emergencies, however,
businesses should always make a phone call to verify the seriousness of the
order before making a move.
Tip 4:
Rethink
customer needs.
Rethinking your
customers’ needs involves several forms of analyses.
First, dealers
will want software that reports on customers who continually skip their
delivery. These customers
should have
their frequency extended and/or be required to take a minimum amount of bottled
water or bags of salt, for instance.
This procedure
eliminates the inefficiency caused by having drivers make unnecessary stops.
Another solution
to the problem of serving customers on different time slots of the same day
requires a more radical approach.
Water treatment
and bottled water dealers may actually find that it is much more costly to
service a customer who is not flexible with the delivery appointment, than to
refuse the service altogether.
Refusing to
service an inflexible customer can be cost-saving and often leads to
considerable efficiency in time and
transportation
cost.
Tip 5:
Implement a
digital and color-coded dispatch board.
Routing software
often includes a dispatch board, which visually represents a
day’s work, and can
quickly indicate where bottlenecks exist.
Office personnel
and managers view the board electronically, which can be color-coded by route,
driver or status in order to make the visual handy at-aglance.
Dispatch boards
provide different views so that sales personnel appear on a unique board, while
drivers appear on a separate view.Always verify customer “emergencies.”
The first step
is to re-evaluate your routing software.
An electronic
dispatch board is traditionally more useful for service technicians than
salespeople because service stops are generally more dynamic.
Dispatch boards
allow office personnel or managers to click and drag the stops to another day
or driver. Personnel can also click and drag a stop to a “suspend” area where
office personnel can call those customers and attempt to reschedule them if
possible.
Tip 6:
Purchase a
mobile solution for drivers.
Purchasing a
mobile solution for route drivers keeps them on route; enables them to make
more deliveries in one day; and helps to reduce time spent at each stop. It
also gives them the exact route schedule from the beginning of the day.
A solid handheld
unit solution enables drivers to take orders; make sales; do deliveries;
service equipment; capture signature; print a receipt with signature; and
reconcile each route at its completion.
Inventory can be
controlled at the truck level and the check-out process can reconcile both
inventory and cash. Mobiles reduce the printing of paper tickets, report of
missed stops or nodelivery stops, track empty bottles and make drivers more
professional.
There are both
return on investment (ROI) and value on investment (VOI)
benefits:
• Fewer errors on
the route translatein to more stops completed and more revenue created.
• Less confusion
about the routes means more fuel efficiency per truck.
Tip 7:
Conduct driver
surveys.
Some handheld
solutions contain a survey option that allows the driver or salesperson to
collect information that is useful for management purposes.
Created by a
route manager or someone responsible for the efficient flow of stop completion,
the survey will present
questions to the
driver to answer either at the end of each stop or during the service of the
stop.
For example, a
survey may ask a driver to specify the truck mileage at the start or end of a
route. It may also query a
driver about a
competitor’s products and pricing.
Survey software
collects information on equipment at the site or indicates if a salesperson
needs to follow up with a
customer.
It allows for
individualized attention and information to improve route and delivery
efficiency that is otherwise difficult to collect on a regular and systematic
basis.
The collected
information can be routed to various managers via a website, by email or
reporting.
Tip 8:
Retrain
personnel in the office and on the road.
It is also time
to consider retraining office and delivery personnel and to remind them of the
goal to work cost
efficiently and
to increase incoming revenues.
Since route
changes are a daily occurrence, it is imperative to avoid underutilizing the
software system. Staff has to be able to schedule reliably with both
time-saving and fuel-efficient routes.
A
repeat-training program ensures that staff members have more than a basic
understanding of the routing software and become able to negotiate its
manifold features skillfully and appropriately.
Such software
usage requires a wellrounded training program during which staff is able to ask
questions, make mistakes, and learn the details about the system.
Training enables
staff to navigate the system on their own with confidence and skill, and the
result is a well-trained staff that schedules and executes the most
fuel-efficient deliveries.
Tip 9:
Integrate
offline knowledge in your routing habits (circular).
Software that is
customizable is a big advantage because it adapts to specific
procedures or
logistics characteristic of a dealership’s routing process.
Customized
software helps a bottled water or POU company to perform its daily tasks in the
best way. This includes, of course, time- and energy-efficient routing and
scheduling of deliveries.
For example,
some companies load trucks the evening before, while others have the drivers
load the trucks in the morning. Some use load sheets developed by the computer,
while others trust that the driver knows what he/she needs each day. Some
dealerships load serial numbers onto the truck for scanning purposes, while
others type the
serial number
when installed.
There are many
other company-specific procedures that software is able to accommodate if the
routing solution is both flexible and customizable.
Tip 10:
As a last
resort: Add a fuel surcharge.
If you have made
all the necessary changes
in the delivery routes supported
by routing
software and staff, but the fuel costs are still skyrocketing, adding a fuel
surcharge may be your last resort.
Customers won’t
like it, of course, and your competitors might be willing to cover the extra
fee in order to gain your customer. It is a tough choice.
In the end,
however, a surcharge is an option to be seriously considered. After all, fuel
prices will not significantly decrease since global demand is up andis expected
to stay high into the new year.
Consider the
facts: Suppose a driver drives an unnecessary 1 hour per day, or approximately
50 miles. If one assumes that a truck gets 10 miles per gallon, the daily
increase is 5 gallons or 100 gallons
per month.
At $4 per
gallon, the increase approaches almost $400 per month per truck. This is a
significant increase for each truck, especially since the margins on water
deliveries are relatively small.
Lorraine Keating is president of Prism
Visual
Software, Inc., Port Washington, NY,
a software
company that develops solutions
for the field
service and delivery industries.
November 2005 www.watertechonline.com
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