The Main Types of the Digital Asset Management

Types of the digital asset management software.

The main types of the digital asset management software systems:

  • Brand. The brand digital asset management (BAM) software system is a type of DAM software system designed with the purpose to make managing the brand assets (logos, product images, marketing collateral) more reliably and easily.
  • Production. The production digital asset management (PAM) software system is a specialized DAM software system designed with the purpose to make easier and more effective organizing, storing, controlling, finding, and revision the frequently changing digital media. 
  • Library. The Library digital asset management (LAM) software system is a type of DAM software system designed with the purpose to organize (for example, video and photo archiving) the storing, finding and retrieval of a large number of infrequently changing digital assets.


Digital asset management or DAM is a solution for an effective storing, organizing, finding, retrieving, distributing and sharing digital files: photographs, images, music, audio, video, animation, creative files, presentations, documents and so forth. 

A digital asset management software system must have indispensable capabilities enabling the secure storing of the digital files:

  • Implementing a tiered data protection; 
  • A security model should include the multiple rings of defense; 
  • Using physical security such as locks on the server, restricted access, networking cabinets 
  • Using logical security such as encryption, authorization, passwords, authentication; 
  • Running the virus-detection programs; 
  • Access to the digital files depends on the user permissions; 
  • Knowing every employee who has physical access to the digital files on the fixed and removable devices; 
  • Identifying and correcting the weak links in the data movement processes; 
  • Identifying sensitive data that cannot be protected adequately. 
  • Protecting data from losing while it is moving electronically over the private or public network.

The general areas of securing digital files while they were stored, moved or accessed include:

  • servers: server and backup security; 
  • cables: physical security of cabling; 
  • routers and switches: zoning, segmentation, authorization, authentication; 
  • applications: controlled access to the database; 
  • management tools: limit access, passwords, detection alerts.
If you want to optimize your digital asset workflows, you need a digital asset management software system that will help to grow your brand(s).