Small Business Sales Software (Features and Advantages)

Any small business owner wants to speed up the sales cycle from lead generation to deal closure. With the sales software, this dream can become a reality. However, today, it is not a simple task to choose the right solution for a huge amount of types of sales software solutions available on the market.

A list of features that should be provided by the small business software to maximize the potential of this platform:

  • complete visibility on the sales pipelines; 
  • importing contacts and providing contact history; 
  • automating follow-up emails and reminders; 
  • sending personalized emails in bulk to the target list; 
  • tracking who from customers open emails and click on links; 
  • providing complete details about customers: touchpoints, conversations, appointments, and more; 
  • viewing the deal progress stages; 
  • summarizing, organizing, and understandably presenting data; 
  • structuring and listing information in a preferred manner; 
  • monitoring sales pipeline and representatives' performance; 
  • tracking pending actions;
  • monitoring team and individual targets; 
  • tracking web pages (for e-commerce websites) frequented by visitors and categorizing them based on the visitors’ behavior; 
  • integrated help desk system;
  • organizing business-to-business (B2B) deals;
  • generating visual sales reports: templates and custom; 
  • integration with third-party software such as an accounting system, customer relationship management (CRM), Outlook, Gmail, and others.
small business software

Main advantages the small business software offers:

  • effective leveraging sales software with no coding skills; 
  • robust application programming interface (API);
  • automating vital sales-related operations; 
  • discovering business opportunities; 
  • understanding the potential of sales prospects; 
  • streamlining order and sales management;
  • convert potential deals into successful sales;
  • improving your marketing return on investment (ROI);
  • prioritizing leads and finding new customers; 
  • enhancing workflow and improving the sales process.