Trade Promotion Management Software

Sales Promotion Software

Promotion software gives companies of all sizes great marketing opportunities.

Well organized advertising campaigns help:

  • to promote the company's business and brand; 
  • to inform customers about goods and services; 
  • to engage new customers; 
  • improve relationships with existing clients; 
  • perform more sales.

Companies spend many resources on promotion and advertising. If you want to know how your investments work and what results you have achieved, start to use a promotion software system that meets your needs and requirements.

Promotion management software enables planning, managing, and controlling:

  • telemarketing campaigns – a form of marketing which consists of connecting by telephone calls with existing and potential customers;
  • online marketing – a strategy of using a diversity of internet tools and solutions to reach new customers and build up the company’s reputation; 
  • email marketing – a form of direct marketing that consists of sending emails with commercial messages to an audience; 
  • leaflet marketing – distributing leaflets via handouts and letterbox drops; 
  • advertising – a form of marketing communication based on an openly sponsored message with the purpose to promote or sell products and services; 
  • promotions – marketing communication used to inform the target audience of products or services merits and create audience interest in these products or services; 
  • discounts – a reduction in the basic price of goods and services. 

Main advantages of using trade promotion software:

  • reaching new customers; 
  • targeting specific groups of customers based on locations, interests, preferences, and other characteristics; 
  • distributing information about provided products and services; 
  • creating the database of relevant customers; 
  • accountability and transparency of all investments in product or service promotion and advertising; 
  • tracking all promotion activities through all agencies; 
  • holding all marketing data in one centralized system; 
  • monitoring marketing performance; 
  • increasing sales.
promotional software